| Domain Names | ||
| You should register a domain name in order to protect your future Internet strategy. Domain names are being registered worldwide literally at the rate of tens of thousands per day, and unfortunately the business world is littered with companies who were unable to get their first choice of domain name because they left it too late. A clear and consistent corporate image is important to any commercial entity, and by registering your own domain name that mirrors your corporate or trading name you are ensuring that your web address and email addresses reflect that corporate image. It is generally advisable to register a name that corresponds to your company name, product name or trading name. As regards the suffix, if you are a UK based company a .co.uk suffix is best, while if you are an international company a .com suffix is the most appropriate. |
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